In the world of commerce, the ability to network is everything. With the right allies and contacts, it is possible to transform even the smallest business into a power to be reckoned with, and one of the best ways to forge these bonds is through hosting business events.
Business events offer the ideal place to showcase your skills, products, and potential. Often informal and enjoyable, they’re nonetheless a chance to bolster your reputation and make some influential new friends.
This scheme only works, however, if the event has the panache required to impress those who attend. Every aspect of it will be critiqued by your guests, and viewed as a reflection of your capabilities and talents.
So how do you go about hosting a local business event that’s guaranteed to wow? Here are three top tips to help you:
Choose the Right Venue
When it comes to choosing a location for your event, appearances are everything. The grander your venue, the better this will reflect on your business. Those who attend want to be able to see the time and money that you’ve invested, as this is an easy way to determine your funds, organisational skills, and brand image. On this note, it’s a good idea to choose a location that’s in keeping with your identity: antiquated charm, for example, can be ideal for luxurious, high-end businesses, whilst sleek, modern venues are often better suited for those who work in fast-paced, contemporary industries. If you really want to make your mark, you might even like to try hiring a temporary building from a company like Neptunus, which can be outfitted to your exact specifications.
Invite the Right People
The whole point of local business events is to provide a backdrop for networking, and there is little point in attempting this unless you’ve invited the right people. It’s always a good idea to invite rival companies, as you can take their measure, and you might even find some rival talent to poach. Equally, add to the guest list those who you can work in collaboration with, particularly if they’re a well-known brand that could help to bolster your own reputation. Potential investors, however, should be your number one choice of guest, and it may also pay to invite anyone with potential, who you might like to offer employment at some point in the future.
Showcase Your Talents
The second important function of a business event is to showcase your talent. You not only want to gain contacts, but also to encourage people to invest in you, work for you, and collaborate with you. The best way to do this is by demonstrating what you’re capable of. Keep it light and informal, but be sure to find some way to showcase your work, whether this is through a presentation, visual display, or short product performance. The idea is to grab people’s interest, and make sure that when they’re looking for an investment opportunity or someone to perform a service, the first enterprise that they think of is yours.
Why not start planning an event of your own today?