5 Things you Didn’t Know About Papa John’s CEO Rob Lynch

Rob Lynch, appointed as CEO of Papa Johns in 2019, came to the pizza brand as the former President of Arby’s, and he has a focused theme in his more than 20-year career in packaged goods and food services. Papa John’s hopes its new leader, with his emphasis on branding and turning companies around, will be a breath of fresh air. Here are five things you did not know about Rob Lynch.

Instant Company Boost

Rob Lynch, the new President and CEO of Papa Johns, bolstered the company’s value immediately. When investors heard he was appointment to the helm of the struggling pizza company, shares increased as much as 8%, the equivalent of about $100 million.

CEO of Papa Johns Expertise in Branding

As Papa John’s CEO, Rob Lynch brings a proven history of branding expertise in large companies, including:

  • Brand Manager at Proctor and Gamble
  • Associate Marketing Director for Kraft-Heinz
  • Vice President of Marketing for Taco Bell

As Brand President, Chief Marketing Officer, and CEO of Arby’s, Rob Lynch began by analyzing its marketing efforts to determine what the company was doing right as well as what it was getting wrong. Famously, he overheard one customer say, “I wish they had a chicken sandwich.” There were four different types on the menu. He realized the company’s message was not clear, and he began adjusting publicity efforts to help the chain make the most of its offerings.

Star-Struck for Social Media

The attentive CEO of Papa Johns expertise in branding focused on what people were talking about on social media platforms, and he used that to build positive responses to the company. For example, Arby’s tweets during the 2015 Grammy season were clever, and they got a lot of people talking. One tweet joked about a hat seen during the awards ceremony because it resembled the hat image used in  Arby’s logo. This campaign went viral and earned the company positive attention and thousands of new social media followers.

Honest Risk Taker

Rob Lynch as Papa John’s CEO is not afraid to take calculated risks. Bringing the company back from its struggles after cripplingly bad publicity stemming from the racist language of company founder John Schnatter, Rob Lynch decided the company was not in line with basic principles of honesty, not to mention modern consumer expectations for corporate transparency, so the company made an ad.

Papa John’s had a contractual agreement with Pepsi to mention its products in two commercials annually. However, the company had not done this. Arby’s aired a light-hearted but honest ad showing a cold glass of Pepsi that openly said they had forgotten to honour this obligation. The ad received millions of views and positive responses.

How Papa John’s CEO Has Contributed to the Company’s Philanthropic Efforts

Perhaps one of the largest public relations efforts is how Papa John’s CEO has contributed to the company’s philanthropic efforts. The Papa John’s Foundation works to unite communities and promote civil discourses to overcome differences. The main focuses are food security, reducing food waste, and empowering youth for leadership and entrepreneurship.

While Rob Lynch’s confident and timely marketing approach may bring about large company changes, his methods are fairly simple. He stresses listening and then acting with honesty in order to benefit all.

 

 

 

 

What Has Europe Done For The World Of Food?

In the world of food, Great Britain may be best known for its roast dinners and fish & chips. With so much influence from our European countries, it’s no surprise that we’ve adopted a number of their own original dishes and claimed them for our own. Of course, even our best attempts are futile compared to sampling the genuine article in its country of origin. When making your European travel plans, remember to renew your EHIC card in order to cover yourself against the expensive cost of medical bills if you require treatment while abroad. Once your application is approved you’ll be able to enjoy the following meals during your European break. Continue reading

For most of us, getting back to black is a case of putting in some EFFORT.

There are 10,000 different mortgages now on the market — so how do you go about picking the right one? Step one, according to Brian Murphy, head of lending at Mortgage Advice Bureau, is to employ the services of an independent mortgage broker who deals with all banks and building societies. “As brokers work on behalf of the consumer rather than a lender, they provide unbiased advice and seek out a range of mortgage deals rather than those belonging to a specific lender that may not be the best fit,” he says . “If they do their job right, the broker should more than make up for their fee through the savings they generate.”

financially fit

The other skill of a good broker is to save you time and potentially a lot of stress by placing the deal with the right lender first time, says Lea Karasavvas, managing director of Prolific Mortgage Finance. “Knowing the market and obtaining speed of service is a vital part of saving money. With rates withdrawn so quickly in the current climate, choosing the wrong lender could mean losing two to three months of saving on a mortgage — so time is almost as important as the rate itself,”he says.

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11 Lucrative Freelance Jobs That Are Still Growing

working-laptop-600x4251[1]Building wealth boils down to a pretty simple equation: Either spend less money, or earn more of it. We offer plenty of ways to tighten up your spending and keep more money in your pocket, but at some point, there are no cuts left to make.

Whether you’re a stay-at-home parent looking for work you can fit in during naps, or you’re hungry for a side job and the extra cash it can provide, it’s hard to beat the convenience – and, sometimes, the pay – of work-from-home freelance jobs. The good news is, there really are legitimate ways to make extra money online, if you have (or are willing to learn) the right skill set.

We looked at freelance marketplace Elance.com to find 11 business niches where demand for freelance services is on the rise.

Doodle Video Creation

Over the past few years, the concept of doodling – yes, that same aimless scribbling you did in high school history class – has grown in popularity, and more companies are beginning to employ it. The practice of doodling is being lauded as a way to better spark creativity, retain information, and to share complex concepts in an easily understood way.

“Infodoodling,” a term coined by Austin, Texas-based consultant and author Sunni Brown, helps companies tell their (probably boring) stories in a more interesting and engaging manner. And with researchers saying that doodle videos can be 800% more engaging, and can help people retain information 29% better than they could otherwise, you can expect this industry to see significant growth. Therefore, if you are creative with images and visual organization, you might consider offering this service.

To become a doodle video creator, you’d need to learn video animation skills. Successful freelance creators on sites like Elance and Odesk are fluent in skills such as Adobe Premiere, Adobe After Effects, Adobe Illustrator, Camtasia, Adobe Photoshop, jQuery, whiteboard animation, motion graphics, illustration and graphic design, Flash animation, and cartooning. Doodle animations can be good for commercials due to their engaging nature. You can upload your animations to Newsflare or similar platforms as well, where various companies look to buy video for their commercials. In general, a doodle video that’s less than two minutes long can pay up to few hundred dollars, and it can take several hours or more to produce.

Scriptwriting

You might frown at anything involving writing, because you probably know plenty of writers out there who are looking for a paid gig. On Elance, however, the demand for scriptwriting services grew 43% over the last quarter, and there are now roughly 21,000 posted jobs in this category.

The demand for scriptwriters may continue to grow, and it has nothing to do with Hollywood. Here’s why: Companies are finding that video is more engaging than text, which means they are producing more video content for their websites, internal communications, social media, and advertisements. And for every video, they need a script – which is where scriptwriters come in.

To make yourself marketable, take a course or certificate program in scriptwriting or screenwriting. Familiarize yourself with the format by reading plays or popular scripts; reading how-to books and studying successful scriptwriters and their work will also help. Fundamentally, you will need to have a strong imagination, and be able to convey your ideas (or the business client’s strategy) in a clear, simple, and creative manner – sometimes, as in radio ads, using only dialogue and sound effects. Pay ranges from a few hundred dollars to a few thousand dollars per script, depending on your experience and the complexity and length of the project.

Translation

As the Internet connects more people around the world every day, it’s a given that language translation skills will be in demand, since we don’t all share the same first language. So it’s not surprising to learn that translation services was one of the fastest-growing industries in 2013, with revenues now topping $3 billion.

Obviously, to offer translation services, you have to be fluent in a second language. But if you have a knack for languages, it could even be worth your time to learn one of the most sought-after languages, as the translation market will only keep growing as long as the Internet exists (or until Google Translate gets more sophisticated and nuanced).

Translators Café is a good place to find more information on industry trends and the language combinations that are most in demand. The site even analyzes supply and demand trends within the industry. Hourly rates average about $25.

Copywriting

Copywriting is another skill that’s growing in demand. On Elance, demand for freelancers with copywriting skills grew by 40% over the last quarter, rising up to 105,000 posted jobs.

What’s driving the growth in demand for copywriting services? As the economy grows, more businesses are expanding or starting up, especially online, and they constantly need new Web and ad copy to sell their products and services.

When it comes to copywriting, a solid portfolio is everything. If you have little or no experience writing Web or ad copy, take a class or two in the subject and develop some sample works you could use as a portfolio, you may also want to take some online grammar classes to help you get a step ahead in your copywriting career. Or, offer to take on some small jobs for free or at a steep discount – write all the descriptions for your cousin’s new Etsy shop, or compose copy for the flyers advertising your town’s annual fair. And remember, the key to good copywriting is to make it convincing and concise.

Sports Writing

Many consider writing about sports a dream job, and as such it’s a fairly competitive industry. But it’s also another fast-growing area of freelance writing. Demand for freelancers with sports writing skills grew 19% over the last quarter, a that trend could continue due to the ongoing shift from print to online-based sports content. This shift is driving many sports publications to cut their staff writers in favor of less costly freelancers.

If you want to be a sports writer, it’s helpful if you love – and have an in-depth knowledge of – a particular sport. Sports writers may get to cover the sport they’re most passionate about, but often they’re also required to cover high school games and other athletic events.

This is another industry where it’s essential to have some clips, or published works, to show prospective clients. To get started, offer to write for a local sports blog for free until you have a respectable amount of quality posts to show for it; the practice will make you a better, faster writer, too. You could also take a course in sports journalism to help you understand how the profession works and to develop contacts in the industry.

Voice Acting

Essentially, voice acting is the art of audio performance, such as recording voice-over narration or performing voices for animated characters in a wide array of works like feature films, corporate training videos, foreign language films, commercials, and so on.

Online video and audio content are bound to continue growing because they foster better audience engagement. This means the demand for voice talent should grow along with it. So if you’re good or creative with your voice, you might want to consider auditioning as a voice actor. If you’re interested, but you’re not sure about your voice, don’t worry: This sort of skill can be learned and honed.

Voices.com, a leading marketplace of vocal talent, says that voice actors have earned over $39 million from its platform alone, averaging about $250 per job. The company also said in its 2013 industry report that “the average fee per job has increased by 10% in the last two years.”

Transcription

Simply put, transcription is the conversion of speech to a written text document. The transcription market has seen impressive growth in recent years, and demand for freelancers with transcription skills rose 7% over the last quarter on Elance.

The opportunity in this industry has always been impressive, but the Internet only magnifies it. And if you’re fluent in other high-demand languages, there’s even more demand for your services. The rise of digital boardrooms, webinars, and video conferencing means the demand for transcriptionists should keep growing.

To be successful in this industry, set up a professional website, adding positive references as you get them, so interested organizations know you are a professional in the field. Hourly rates range between $12 and $17, but there are higher paying markets as well.

Product Descriptions

The almighty Google is the biggest reason for the growth in demand for product description writing services. You may already know that Google frequently changes its algorithm to reward websites that have good content. As reported by Wall Street Journal in 2011, online businesses that didn’t have what Google considers useful content lost significant traffic, which led to a decline in sales.

This, in turn, led more retail companies to stop using the standard product descriptions provided by manufacturers and to hire freelancers to create new, unique product descriptions. And the growing array of online products – and even the companies that sell them, like Wayfair, Woot, and Overstock.com – means that the demand for this service will likely keep growing.

Being a product description writer requires you to be a good researcher, with the ability to convert sometimes dry and technical specifications into something an average person will want to read.

Press Release Writing

This is another job being helped by the growing economy. When a company does something it wants people to know about – such as opening a new store location, launching a new product, or putting on an event – it sends out a press release in hopes that reporters will write a story about it.

The press release itself is often written like a news story – but with an insufferably positive spin – peppered with quotes from the CEO or other company spokespeople. A background in either journalism or marketing would give you a leg up on the competition, since writing a press release may require conducting interviews and more or less boils down to a narrative marketing pitch.

The demand for freelancers with press release writing skills grew 17% over the past quarter on Elance.

Social Game Development

According to a 2013 report from IBISWorld, social gaming was the hottest niche in 2013. The report said the social gaming niche saw explosive growth of over 180% between 2008 and 2013. And it will keep growing as long as social networks exist, which creates opportunities for game developers.

You’ll need to have or learn skills such as computer programming and game design to have a chance in this niche. But while these skills are in high demand, there are more options than ever when it comes to learning them as developer boot camps and online programming courses are available everywhere. You can equip yourself with these online programming courses, and tutorials similar to Java Tutorial, for a better chance at becoming a game developer.

Information Technology Security Consulting

Recent high-profile data breaches at major companies like Home Depot and Target have helped spur demand for IT security services. IBISWorld ranked it as the fifth hottest business in 2013, estimating that the industry will see a 5-year compound annual growth rate of 10% as companies invest in more technology – and hire more IT professionals to keep those systems secure.

To become a freelance IT security consultant, you’ll need to possess a thorough knowledge of networks, databases, and computer viruses, and know how to evaluate computer systems for weaknesses. Certifications such as Microsoft (MCSE) and Cisco (CCIE) will also increase your chances of securing a gig. And as with any freelance or consulting role, a professional website will help establish your credibility and market your brand.

Should cash be part of your emergency fund?

This post is by staff writer Honey Smith.

When I was in college, one of my co-workers at my part-time, on-campus job gave me a funny little gift that I use to this day. What was it? It’s called a “wallet fairy.” According to the note that came with my little talisman, you put it in your wallet and “you’ll never be out of money when you need it.”

I can’t honestly say that the “magic” has been foolproof. I believe I’ve mentioned on a couple of occasions the time I didn’t wash my hair for a month because I couldn’t afford shampoo. And I distinctly remember crying after going to the grocery store on a couple of occasions because I didn’t know how I was going to pay my bills after buying food. But I guess if the magic were foolproof, this fool wouldn’t have learned her lesson and started digging her way out of debt, right?

But you know what? National Preparedness Month (a.k.a. “September”) may be over, but it’s always a good idea to consider your plans if an emergency occurs. And after the flash flooding we saw this year in Phoenix, I am thinking a lot more seriously about what it would be like to be out of money when I need it. I’m starting to think that it’s important to keep cash readily available, but I wanted to really sort out why and how much and where. So here goes….

Should you keep an emergency “cash stash”?

To be clear, I’m not talking about keeping an extra $20 in your wallet (not that that’s a bad idea). I’m talking about keeping a significant amount of cash on hand in case of emergencies — in the hundreds or thousands of dollars. Here are the pros and cons for doing so that I can think of:

  • Pro: Out of sight, out of mind. Even if you put your emergency fund in an online-only account such as Capital One 360 (formerly ING), at least it’s there. You receive bank statements reminding you of its presence. Maybe it factors into your Mint net worth. Stashing actual physical money somewhere out of the way means you are less likely to think about it (and thus, be tempted to spend it) unless there’s a true emergency.

  • Con: Not earning interest. If you invest your money, you are (hopefully) earning interest faster than inflation can erode the value of your cash. The “common wisdom” is that inflation is about 3 percent annually, so you should aim to beat that benchmark, taking into account things like diversification and your own risk tolerance. Even parking your cash in a savings account with their interest rates of 0.95 percent or less (based on this week’s savings account rates) is better than nothing, right?

  • Pro: Peace of mind. Cash can’t be garnished like a paycheck or bank account, and it isn’t easily traced. For some people, having access to money that flies under the radar, so to speak, may make them feel more secure.

  • Con: If it’s gone, it’s gone. See above: Cash isn’t easily traced. If you lose the money, it gets destroyed, you are robbed, etc., you may have very little recourse.

Are there other significant pros and cons to having cash on hand that I am missing?

How much should you keep?

Assuming that you’ve decided keeping some amount of cash on hand is best for your particular situation, the next question becomes: How much cash, exactly, should you keep? A solid emergency fund may be three to six months’ worth of expenses, but that is probably more than most people are comfortable keeping in cash. Not to mention, even at sub-one-percent interest rates, when you start getting into the thousands of dollars, you start missing out on a decent chunk of change.

The logical question to ask yourself at this point is, What emergency situations do you think would require physical cash? For example, if you live in an area that is prone to natural disasters, keeping enough cash on hand to buy food and supplies in the event that credit/debit isn’t an option (due to a power outage or what have you) may be smart. It’s important to be realistic, but there’s no need to be paranoid.

Where should you keep it?

I suppose theoretically, you could keep it anywhere. However, if you want to make sure that you’re the one who is actually keeping it, your main options are likely these:

  • In your home, in a diversion safe. A diversion safe is something that looks like an ordinary household item or product that actually is used to hide items of value. Diversion safes might look like books; cleaning chemicals (think a can of Ajax); cans of soda, water, or food; or even toiletries (think a can of hairspray). The pro is that diversion safes are relatively inexpensive, but most don’t actually require a lock to open. So if someone does happen upon it, the gig is up. Diversion safes also tend to be relatively small, which may be a pro or a con depending on your needs.

  • In your home, in an actual safe. A real safe is usually larger and can thus accommodate more items, if you have other valuables besides cash that you’d like to protect. It may require a key or combination to open (some are even biometric!) and, unlike most diversion safes, many are fireproof/waterproof or fire/water resistant. Accordingly, they also take up more space, are difficult to hide, and may be expensive.

  • In a safe deposit box. For a rental fee, your cash, other valuables, and important documents may be stored in a bank, post office, or other institution. The fee is usually fairly minimal for most needs, and you have the reassurance that most institutions offering this service are under some form of guard 24/7. However, that does mean if you want to access the contents of your box, you must leave your house. Depending on the circumstances under which you need to access your cash, this may or may not be feasible. After all, when was the last time you went to the bank?

There may also be indirect costs when storing items at home. If you have large amounts of cash or valuables, you may need or want a robust alarm system, for example, and that may entail an up-front cost and/or a monthly subscription.

Like most aspects of personal finance, I suspect that opinions on this topic vary widely. Do you keep physical cash? Why? How much cash is too much? And how do you balance issues of accessibility with the desire to keep your money safe?