As an entrepreneur and business owner, you will naturally be inclined to make money, save money and repeat. Profit is your motivator, and it’s innate within you. However, sometimes it is important to spend money to make more money. It may feel counter-intuitive, but there are occasions when being pennywise is not the best course of action and failing to spend money where you need to can restrict your profit earning potential. With that in mind, here are four areas where you do need to splash the cash to expand your business. Continue reading →