Keeping up with the Jones’ in the business world can be hard word. Constantly checking over our metaphorical shoulder to see what they’re doing and what they’re offering. Although there’s a need for competitor analysis, there’s also a time and a place to start outshining your competition.
Making use of competitor analysis tools can keep you aware of where you and your competitor stands. And it’s a fantastic feeling to know that your competitors are keeping up with you rather than you running after them. So here are 4 tips to help you outshine your competition..
- Smart marketing
Focus on investing in marketing options that are proven to have high ROI as a priority to increase your bottom line. For successful marketing, have clear customer data analysis tools similar to what https://www.epsilon.com/us/products-and-services/epsilon-peoplecloud/data-platforms/customer has to offer. With such preparations, you can implement head-turning marketing strategies that are bound to drive customers into your store.
For example, exhibiting is proven to have one of the highest ROIs, so if it’s not currently in your strategy, pop it in! As well as a great opportunity to get face-to-face with your potential customers, exhibiting provides a huge platform for brand awareness and increased sales.
Make sure that you have a branded backdrop using pop up stands featuring your logo and short message to easily convey what you do. That will help to draw in eyes from afar and draw them onto your stand to help you convert visitors to leads and sales.
If you get the design right, you’ll be leaving your competition reeling!
- Do something extra
Are your competitor’s big conglomerates? Make sure you sing about the fact you’re small and local – make your differences your benefits. You could even make sure that you go the extra mile with customer services to outshine them.
Beating your competition is about being better, but not necessarily bigger. Working smarter and going the extra mile is hard work, but it’s worthwhile to lead your competition in the dust.
- Why you?
If you can afford to, it’s a good idea to offer like-for-like pricing to beat any price offered by competition. This should make their decision simple if you’re offering a superior service.
If you know that your service is better than your competition, put these points on your website. Do you have a quicker service? Is your product a higher quality? Make it easier for visitors to your website know why they should choose you and not them.
Importantly, make sure that these points are prominent. After all, you’re proud of your business and should let others know what makes you great!
- Use your testimonials
People want to know what people think. It’s a universal truth. So let your clients do the talking for you and make a big deal about them on your website. As a trust signal, knowing that you’re working with real companies, with real people that are saying how great you are really works. Especially if they’re pretty much repeating your USPs.
Use their logos on your website as examples of companies you’ve worked with, images (if possible!) of previous projects you’ve worked on as case studies.
All of this can work to help increase the trust of a potential customer to convert them into a loyal customer.