Running your own business is a stressful and time consuming, yet utterly rewarding experience. However, it can be hard to accurately divide your time between your growing client base, focusing on marketing your company and building a relationship with your existing customers. Added to the extra pressures of today’s businesses – what with the constant need to be connected to their customers via social media – and you could have a recipe for disaster if you’re not careful.
Outsourcing certain aspects of your business will take some of the pressure off of you as a business owner, giving you more time to focus on growth and profit. Read on for helpful advice on 5 jobs you can outsource to other companies, and in turn giving you more time to focus on the progression of your business.
- Ghost Writers/Content Writers
Nowadays if people want to know about something, they will head to google. If they want to find out whether or not a business near them provides a good, quality local service, they will type it into google. Your website is an incredibly important selling point, so it is ideal that it is written in plain English and that it says precisely what you want it to say. People want to visit your website and get a clear understanding of who you are and what you do. By hiring content writers or ghost writers with the relevant experience you can build a coherent and informative website that swiftly connects your clients with the services they need.
- Online Marketing Specialist
Social Media has immense power in today’s market. By outsourcing an online marketing specialist or even a social media expert, you can get your name out there on Facebook, Twitter, LinkedIn and other forms of social media. You can use social media to converse with your clients and get relevant feedback, as well as sharing the latest news on company growth and marketing special offers and sales.
- Campaign Manager
Want to increase your customer base? In need of a good public speaker who can easily sell your point across? In the world of business, some people are speakers and others are ‘doers’. Those that do cannot always talk the talk and instead prefer to act as the genius working behind the scenes, making the service and the business run as smoothly as possible. Having an outsourced professional campaign manager who can help you to sell your business proposition will really help when networking with other businesses and when trying to get feedback from your existing clients. A campaign manager will also be able to provide expert advice on running marketing campaigns, posters, promotional offers and much more.
- IT and Server Security
Unless you have your own dedicated team of IT experts, outsourcing your IT to people like these professional IT services in Denver is essential. Computer technology and computer security is growing ever more important in our constantly connected and online modern world. Sadly hackers and data thieves are also growing smarter and will go to greater lengths to obtain useful and sensitive information. That is why extra steps are needed to make sure that everything is safe and secure, for example, if there is any notion of fraud then using this useful link can help with sorting this out.
If you want a secure business and server system, good IT security is invaluable. as well Getting this service outsourced simply means that you can entrust the security of your business in the hands of seasoned professionals who know how to properly encrypt and protect their data. Much more so than perhaps your ‘whizz-kid’ nephew who may have been in charge up until now.
- Cold Calling
Not everyone likes cold calling but it is essential for finding new customers who might need your service. Want to get some commercial insurance leads? Cold calling might be the answer! There are companies available who will cold call residents in your local or specified area, asking about any needs for your type of service. Plus, they may already have software in place from somewhere like PhoneBurner in order to ensure that their operations are as efficient as possible so that they reach the most people possible. Some companies also work to build up existing relationships with your current client base, so that they can handle any queries coming your way from both new and returning clients. They may also be in charge of phone calls on the receiving end of your business, meaning that you won’t have to worry about the added stress of having other businesses call yours (trying to sell you cheaper Broadband or Gas & Electricity for example).
When you’re busy making calls to clients, handling your server security and writing your own content for your website, your business could be failing as a result. A good balance of all the above plus your own contribution – ultimately the service you provide – will see your business begin to flourish, grow and establish better roots. However it is important that you do not take all this upon yourself; larger companies have full teams to deal with their PR, Social Media, Budgeting etc. For now, outsourcing these areas of your business will help to provide the return you need and will take the responsibility off your plate so you can focus on building your business.
Article provided by Mike James, an independent content writer working together with Selectabase.