In today’s internet-savvy world, it is becoming easier and easier for aspiring entrepreneurs to dip their toes into the world of business in setting up their own business, whether it is online, or just buying a stall at a local market and selling their wares that way, they are able to find what they need by checking out related resources (look at this) for what they require. However, to make it big, you need a strong marketing plan and you need to stick to it.
Jewellery is always in high demand, because of its many different designs and its meaning to each individual. So you’re looking into starting a jewellery business. Here are 8 top tips you’ll want to have a think about before running head first into sales and services, in order to give your business the best possible chance at surviving.
- What types of Jewellery would you like to Sell?
Simple woven bracelets? Intricate charm bracelets? Symbolic necklaces? There is a market for every different kind of jewellery imaginable but not all kinds of jewellery mesh well together when you plan to sell them. Think of the type of jewellery you would like to sell and see if you can create a number of ‘categories’ for that jewellery. Taking stock in this way will also help you to better organise your stock if you plan on branching out into the online world.
- Who is your Target Audience?
As with clothing, interior design and style of shampoo, the types of jewellery you are stocking are bound to attract certain types of people. Who is your target audience? Are you looking at niche jewellery? Wedding rings? Cheap and flashy jewellery for day to day wear? These are all things you need to think about, as you don’t want to be attracting customers with very tight budgets if you are only selling high-end, exquisitely crafted pieces.
- Handcrafted or Re-stocked Jewellery?
Are you planning on making it yourself? Jewellers who specialise in home-made jewellery often like to state that it is all made by hand on the label; so that customers can see the time and effort taken into creating each piece. If you are starting a jewellery business based on your own creations, you definitely want to advertise the pieces as handmade.
- Local or Global?
How wide do you want to cast your net? Are you planning on setting up shop in a little town and just making ends meet with a small, family run business or do you have a bigger plan in motion? Deciding on your area of reach will help you to set reasonable goals and see whether or not you need to start investing in more ambitious marketing techniques.
- Selling Online
Are you planning on selling your jewellery online? You can try sites like eBay and Amazon, although there are now websites designed solely for selling specific items such as jewellery, clothes and accessories. It might be a good idea to look into small online businesses and see how certain sites have worked out for them. Try to shop around a little before you make your final decision – so to speak. Established e-commerce platforms like Amazon have a lot of advantages and thus, starting a sellers’ account on the portal is great option for diversifying your sales strategies and increasing revenue. So long as you are mindful of bad practices (learn more about them at https://www.sunkenstone.com/blog/amazon-suspension/), you should be fine.
- Using Social Media
Advertise your business! The connected world is a wonderful thing nowadays, even if you are not looking to market your products anywhere outside of your local county. There are often local selling and buying groups set up on Facebook, and you can share competitions, product pictures and discount codes through sites like Facebook and Instagram. You can converse with your customers through Twitter and get an idea of what they like and don’t like about the products and services you offer.
- Display and Packaging your Jewellery
Whether you are a local business or an online store, presentation sometimes matters as much as the actual quality of the product itself, so don’t skimp out on the packaging. You want to look professional in every aspect of your business, not just in the quality of your stock. A well-packaged item shows care and attention to detail. You can engage Epic Packaging (https://www.epicpackaging.co/epic-retail) or similar companies to create custom designer boxes for your jewellery. If you are selling online and globally, people will remark on the quality and care of your packaging, so keep this in mind.
Getting any kind of feedback (yes even negative) from paying customers is incredibly helpful. It gives you insight into what you are doing right, what might be done differently and what you definitely need to improve on. Listen to what your customers are saying and try to improve based on the feedback you get.
Article provided by Mike James, an independent content writer working together with Nirvana Wholesale.